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A new ad campaign in Mozambique by Associação da Luta Contra o Cancer (ALCC) is using Wonder Woman, Catwoman, She-Hulk and Storm to promote self-examinations for breast cancer prevention.
The ad copy states:
Nobody’s immune to breast cancer. When we talk about breast cancer there are no women or super women. Everybody has to do self-examination monthly. Fight with us against the enemy and, when in doubt, talk to you doctor.
The images are quite striking. The faces of the characters are only partially seen, but the characters are easy identifiable. And while we often see women feeling touching their breasts quite often in comics, the art here is not sexual or exploitative and has almost a solemn feel to it.
I’d like to see these ads in other counties; it’s a very compelling concept.
Wonder Woman and others after the cut.