hoarr:

KISS Adds Their Blood for Marvel’s KISS Comic Book - May 26th, 1977

A shameless attempt at getting publicity for their new comic? Absolutely, but the four painted rockers and their management were kings when it came to marketing themselves. It was a fun story that supposedly led to blood being added to the red ink of Marvel Comics Super Special #1: KISS, and the news outlets ate it up.

I say supposedly because in an interview with Bill Aucoin (the group’s manager), he remembered there being some sort of hold-up with the comic pressing, so he believed the ink with the KISS blood went to some random issues of Sports Illustrated.